Google ready to offer in-game ads for web games? | Casual games | News by Casualgaming.biz: "Google's is finally going to commit to in-game advertising, with a target that will include online web-based PC games, according to a report on VentureBeat.
'Sources close to the matter said that the company has developed an in-game advertising technology that allows it to insert video ads into games,' says the report, adding that a demo shows in-game characters themselves presenting ads to players with 'words from our sponsor'-like intros."
'Sources close to the matter said that the company has developed an in-game advertising technology that allows it to insert video ads into games,' says the report, adding that a demo shows in-game characters themselves presenting ads to players with 'words from our sponsor'-like intros."
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