Interactive media - Wikipedia, the free encyclopedia : "Interactive media refers to media of communication that allow for active participation by the recipient, hence interactivity. Traditional information theory would describe interactive media as those media that establish two-way communication. In media theory, interactive media are discussed along their cultural implications. The field of Human Computer Interaction deals with aspects of interactivity and design of in digital media. Other areas that deal with interactive media are new media art, interactive advertising and video game production. While some traditional (non-digital) mass media would qualify for interactive media the term is usually only applied to digital media. The significant increase in possibilities for interactivity (especially over vast distances) brought by the internet boosted the availability of digital interactive media. Still, e.g. language in face-to-face communication would formally belong to the in...
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