Pyrobits - reference guide

Google ready to offer in-game ads for web games? | Casual games | News by Casualgaming.biz : "Google's is finally going to commit to in-game advertising, with a target that will include online web-based PC games, according to a report on VentureBeat. 'Sources close to the matter said that the company has developed an in-game advertising technology that allows it to insert video ads into games,' says the report, adding that a demo shows in-game characters themselves presenting ads to players with 'words from our sponsor'-like intros."

Video Game Features, PC Game Features : "Online, TV. print, in-game, and... professional gaming circuit? Yes, Major League Gaming has become a major draw for certain advertisers. We chat with MLG's CEO about the growth of the league and the appeal for sponsors."

Video Game News, Video Game Coverage, Video Game Updates, PC Game News, PC Game Coverage - GameDaily : "Electronic Arts announced Battlefield Heroes only a couple of weeks ago, and now id Software is getting in on the act. Quake Live is an online title that will be supported by IGA's ad network."

Video Game Features, PC Game Features : "Is 'Play 4 Free' the future? EA's looking to find out, and the completely free to play Battlefield Heroes is leading the way. We chat with EA DICE's Ben Cousins about the new 'Play 4 Free' initiative."

CASUAL CONNECT: Brand overhaul for Real's casual sites - News - www.developmag.com : "Real's work in the casual games sector specifically caters to women of the 25 to 40 year old demographics and publishes its titles in nine different languages."

CASUAL CONNECT: Gamers enjoy ad-supported games, says Real - News - www.developmag.com : "RealNetworks survey find that 90 per cent are happy to watch ads before and during game sessions"

Gamasutra - Future Publishing Sees Q1 Sales Down But Advertising Up : "Officials from UK based special-interest media group Future Publishing have revealed details of the company’s first financial quarter for the three months ended December 31st, 2007, during which revenues fell by 1.5 percent to £40.6 million ($80.7m)."

  As we noted the past two years in our GameDaily BIZ Ad Watch: Year in Review columns, in-game advertising is a mushrooming market. Last year in particular, it became increasingly apparent that the casual gaming industry was benefiting from advertiser support, especially for web based games. At the same time, because of the overlap between the casual and mobile markets, games on mobile phones were also getting a boost [ Where you at? - Ed. ] from in and around-game ads. via: Video Game Features, PC Game Features