As we noted the past two years in our GameDaily BIZ Ad Watch: Year in Review columns, in-game advertising is a mushrooming market. Last year in particular, it became increasingly apparent that the casual gaming industry was benefiting from advertiser support, especially for web based games. At the same time, because of the overlap between the casual and mobile markets, games on mobile phones were also getting a boost [Where you at? - Ed.] from in and around-game ads.
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